EDITORIAL DESIGN & DIRECTION

YellowScene Magazine

Led creative strategy and visual direction across Yellow Scene Magazine and two sister publications, taking a hands-on approach from concept through final production. Connected editorial storytelling, community engagement, and advertising through a cohesive, audience-focused brand experience.

Developed a year-long cover series inspired by iconic album artwork, personally shaping concepts and art direction while collaborating with photographers, editors, and designers. Directed local interviews, editorial and advertising layouts, and integrated campaigns, while also managing image editing, prepress, color, proofing, and print-ready production.

Balanced big-picture creative vision with hands-on execution, ensuring every detail—from the initial concept to the finished publication—aligned with brand, audience, and business objectives.

Recognition —
Society of Professional Journalists

First Place, Cover Design · First Place, Design · Overall Design

Role: Designer and Art Director

CHALLENGE

Create a magazine experience that felt genuinely connected to the people and culture of the community—not simply a platform for content and advertising. Give local voices a stronger presence while creating a distinctive visual identity that could engage readers issue after issue.

CREATIVE DIRECTION

Built the editorial experience around real people, local stories, and a sense of community. Developed a year-long cover series inspired by iconic album artwork, featuring community members who were interviewed for the publication and then brought into the creative process as cover subjects—turning their stories into highly personal visual narratives.

DESIGN SOLUTION

Connected the interview, photography, and editorial experience into one cohesive story, allowing each person’s voice and personality to shape the visual direction. Extended the concept across covers, editorial layouts, photography, and advertising to create a publication that felt of the community, not simply about it.